Get Found
We know that Search Engine Optimization (SEO) can be challenging – especially when there’s so much information out there. At Brantley, we stay on top of the latest trends in SEO for general contractors and the building industry to keep your website up to date, adapting to any developments. We’ll run a site analysis, fix any issues, and continue to maintain your site’s optimization, fine tuning your Google and search engine standings as we go.
Brantley’s developers have deep industry knowledge of SEO for general contractors and the building industry and applied everything in their toolkit as part of our complete website build for Magnico, driving organic traffic to the site and boosting Magnico’s visibility across the web.
Reach the Right People
Search Engine Marketing (SEM) continues to be an increasingly important part of any business’s advertising. Using industry knowledge and insight of SEM for construction companies, we help you choose the right advertising for your business. Our experienced team will help you navigate Google Ads, consult on ad buys and pay-per-clicks, and write and design marketing content that maximize your company’s reach.
As part of Black Creek Builders’ complete site renovation, we maximized their SEO through strategic design including carefully managed metadata, URL and image optimization, and keyword integration.
Be Social
At Brantley, we work closely with our clients to design, schedule, and manage social media advertising. From Instagram to Facebook and beyond, every platform has its own unique audiences and benefits. Our team helps clients navigate social media advertising, determining the right markets and networking sites for our general contractor and building industry clients.
We create custom, personable social media advertising to boost visibility and introduce new users to your brand all while ensuring the social media is aligned with your strategy and goals.
Working with Gilbert’s existing site, we ran an in-depth SEO analysis to pinpoint opportunities for improvement. Our copywriting team updated text and developed new language across the website to meet SEO-boosting word counts and seamlessly integrate critical keywords.
What We Do
Brantley Agency can help you drive traffic and connect with future customers through SEO and SEM paired with expert advertising strategies.
- Search Engine Optimization
- Keyword Analysis & Planning
- Keyword Integration
- Google Ads & SMM
- Ad Design & Copywriting
- Press Releases
- Blog Posts
- Thought Leadership
It’s great to get to know our clients’ goals and build comprehensive plans for SEO for general contractors and other teams. Our industry clients do incredible work, and it’s rewarding to be able to help them share that success with the right audience.
The Markets We Serve
Architects
While understanding the importance of design, Brantley helps you shine a spotlight on your skills and expertise.
Commercial Contractors
Highlighting your skills and experience, we help you target ideal markets and connect with clients.
Engineers
We create modern, professional marketing materials that showcase your knowledge and expertise.
Our SEO Process
Step 1
Understanding Your Goals
We take time understanding your goals, your current and desired audiences, and what markets, services, and location pages are needed.
Step 2
Analysis
Drawing on our unique industry knowledge of SEO for construction companies and the building industry, we’ll determine key words and phrases to boost your visibility, pulling from page topics, localization, competitors’ websites, and more.
Step 3
Client Review
We’ll share the list with you – along with Search Volume and competition for each term – to make sure we aren’t missing anything and that each term accurately represents your business.
Step 4
Website Content Update
Our copywriters naturally integrate your chosen terms into the site’s text through additions and updates to existing copy.
Step 5
Technical Optimization
We’ll set up the meta data for your site, create alt image text, and ensure that each page loads quickly and is mobile friendly – all technical issues that can impact your search engine standing.
Step 6
Monitor
We’ll continue to monitor your site to discover room for improvement and watch for changing trends. Maintaining successful SEO is iterative – we’ll continue to “tweak and repeat” to keep you at the top of search results.
Our SEM & Advertising Process
Step 1
Understanding Your Goals
We’ll discuss what audiences you want to target, your overall goals, the best places to advertise, the best platforms for your needs, and how we can get you there.
Step 2
Analysis
We’ll run a deep-dive analysis looking at your business, markets, and advertising goals. Utilizing our expertise in SEM for construction companies and the building industry, we’ll develop a custom plan of action.
Step 3
Campaign Rollout & Tracking
We make sure that analytics are tracking your success from day 1 so we can measure responses and engagement. We’ll continue to “tweak and repeat,” adjusting your ads to reach the ideal audience and exposure.