Chamlin & Associates
Refreshing a Brand Across the Board
Renewed.
Chamlin & Associates, a premiere engineering, surveying, and planning agency in Illinois, reached out to us at Brantley to provide a complete renewal of their branded assets and website. Using their existing logo, we provided a new brand identity that we then implemented across the board, creating a website as well as proposal templates, an SOQ, Powerpoint master slides, project summary templates, letterhead, a tri-fold brochure, a pocketed folio, and tradeshow items including a backdrop, banner, and tablecloth.We were honored to be trusted with this comprehensive project and are proud that the work we delivered was sleek, modern, and exceeded the client’s expectations.
Balanced Branding that Stands Out
Engaging:
One of the firm’s key goals, particularly for the tradeshow items, was recruitment. Our team designed dynamic tradeshow materials to elevate Chamlin’s presence in a saturated landscape and attract top young talent. We created eye-catching banners, backdrop, tablescape, and printed collateral designed to appeal to engineering students and professionals alike. By aligning visual identity with recruitment goals, we helped the firm stand out in competitive tradeshow environments and spark meaningful engagement with future engineers.
Established:
For this client, the Brantley team developed a cohesive set of materials including a proposal template, Statement of Qualifications (SOQ), and project summary templates designed to showcase the client’s experience and credibility. We focused on clear, professional layouts, consistent branding, and highlighting key projects, team expertise, and technical capabilities. These materials helped the client present a polished, compelling image to potential clients, reinforcing their established presence and making a strong case for future partnerships.
Comprehensive:
Implementing a complete brand-identity overhaul can be a daunting task, but with help from the Brantley team, this client was able to complete a smooth transition to all new marketing materials. With weekly check-ins, we worked directly with Chamlin’s team every step of the way, making timely feedback-driven changes and providing guidance and training for implementation. With the addition of templates and master slides, it’s easier than ever for the client to update and share materials with potential customers.
“Having the chance to design a business’s brand identity at every level is the very best kind of challenge. From icons, fonts, and color palette to multi-page documents, templates, and even the website: it’s always exciting to see the complete vision come to life.”