KBSO Consulting
Rebranding While Ensuring Continuity
Rejuvenate.
Brantley Agency collaborated with KBSO Consulting, an engineering firm in Indianapolis specializing in MEP design and energy savings, to revitalize its brand identity and enhance its visual presence across various platforms.
Building on the Old, Fusing in the New
Energize:
The initial focus of the collaboration was a logo refresh. KBSO Consulting wanted a modern update while retaining elements of its existing logo. Brantley Agency achieved this by ensuring continuity with the previous logo while infusing a fresh and modern aesthetic. The new logo symbolized the company's evolution, aligning with contemporary design trends.
Escalate:
Building on the updated logo, Brantley Agency extended its support to create refreshed brand guidelines encompassing fonts and colors. We also crafted updated versions of their resume and letterhead, adhering to these guidelines. This comprehensive approach ensured a cohesive and modern visual identity that could be seamlessly integrated into various brand collateral.
Enhance:
Recognizing the significance of a unified brand presence on social media, Brantley Agency developed a series of templates tailored to KBSO Consulting's posting preferences. The templates covered various post types, including project highlights, people highlights, thought leadership posts, and quotes. With approximately four variations for each post type, KBSO Consulting gained the flexibility to share branded content with diverse design elements, simplifying their social media management.
“We helped KBSO Consulting revitalize its brand identity, merging modern aesthetics with its legacy. The cohesive visual elements, from logo to social media templates, contribute to a strengthened and contemporary brand image for KBSO Consulting in the competitive engineering landscape.”